This is the second time Grant Harrison has crossed my proverbial bike path and provided me an opportunity for some gear shifting around the topic of health.
As luck would have it, I was at the club this morning, working out on the stationary bike. My “club” as it were, consists of a mounted bike and a Wii Fit located down in a small corner of my basement. As I perused the September issue of Fast Company magazine, there was Mr. Harrison, biking across some Kentucky Blue Grass with a brief article advocating fun for health.
I ran across a Mr. Harrison and the folks at Humana’s Innovation Center many months ago through Twitter. I was first intrigued by a couple of their guys’ command of social media (specifically Twitter) but more importantly their approach to health.
Honestly, besides the 47 page legal document I got when I signed up for my Humana High Deductible Health Plan, I really had no exposure to Humana or the Innovation Center. I still do not know too much about them, except they keep popping up. The short story, is that this merry band of innovators at Humana get to focus not on all the crappy things about insurance that people hate, but they are thinking about the “health” in health care. And I like that.
Because I have become an avid biker (although I do not consider myself a cyclist because I refuse to ride my bike looking like a Mardi Gras float) since leaving the corporate health gravy train a few years back, I especially like the fact that Grant and his team are focused on getting folks out of cars and onto bikes through an innovative distribution system of rental bikes. Anyway, part of the pitch behind their bike program is that when we find fun activities that happen to be healthy, it is a double win. And as Grant says, “you unlock this feeling of being a kid again.”
And as I say in my pitch, “not only is it fun, but you can literally tell your friends, I biked my ass off today” and mean it.
I think finding fun activities that are healthy is a great concept. For folks with HDHPs and HSAs, an important part of the equation is living healthy. The key is finding those things that you can do on a consistent basis that are both healthy and fun.
Filed under: business, health, health & wellness, health insurance, health savings accounts, healthcare, healthcare finance, high deductible health plan, hsa education, humor, politics, Uncategorized | Tagged: crumpleitup, Fast Company, grant harrison, hdhp, health savings account, hsa, Humana, innovation, lexington kentucky | 4 Comments »